G.I. Joe: The Rise of Cobra is the new smash hit movie from Paramount Pictures. Join General Hawk, Duke and the rest of the Global Integrated Joint Operating Entity team (GI Joe for short) in the battle against the evil Cobra organisation to defend the world from plunging into chaos. The much-loved toy may be more of a US toy favourite up 'til now, but G.I. Joe: the Rise of Cobra movie will change all that. Indeed, the popular belief is that Action Man was the UK equivalent of GI Joe, although since Joe is not actually a person, it would seem that Action Man is the UK version of the character Duke. Whatever the case, the GI Joe toys from Hasbro are currently undergoing a huge TV advertising campaign on the childrens channels (such as Cartoon Network) so your kids will undoubtedly bring them up as possible ideas for birthday presents or maybe as something to put on their Christmas lists to Santa. Check out a mini-trailer for G.I. or browse the range of G.I. Joe toys below.

Toys

		Elephant Joe is a Spaceman Elephant Joe is a Spaceman		£7.99 More Information
		Joe Strummer Romper Playsuits are available in a choice of colours with iconic, hall of fame durable print on the chest. Made from quality 100% cotton yarn dyed woven onesie with popper fastening crotch and an envelope neck for easy nappy change and dressing.		£15.91 More Information
		Joe Strummer Tee This tee is available in a choice of colours with iconic, hall of fame durable print on the chest. Made from quality yarn dyed 100% cotton smaller sizes have popper fastenings at the neck for easy dressing. Machine washable.		£13.21 More Information
		GI Joe Wallace Weems Figure Action figures from the blockbuster movie G.I. Joe The Rise of Cobra.A global, highly trained, classified special operations unit! From the Egyptian desert to deep down below the polar ice caps the unstoppable G.I. Joe team uses the latest next gener		£3.99 More Information
		GI Joe Destro Action Figure Action figures from the blockbuster movie G.I. Joe The Rise of Cobra.A global, highly trained, classified special operations unit! From the Egyptian desert to deep down below the polar ice caps the unstoppable G.I. Joe team uses the latest next gener		£3.99 More Information
		GI Joe Baroness Action Figure Action figures from the blockbuster movie G.I. Joe The Rise of Cobra.A global, highly trained, classified special operations unit! From the Egyptian desert to deep down below the polar ice caps the unstoppable G.I. Joe team uses the latest next gener		£3.99 More Information
		GI Joe Snake Eyes Roleplay Become Snake Eyes from the blockbuster movie G.I. Joe The Rise of Cobra. This fantastic role play playset contains the Snake Eyes mask, Katana style sword, Electronic lights and sounds and a secret dart launcher hidden in the sleeve!		£9.99 More Information
		Joe Glover Christmas Cards BrightMinds will donate ALL proceeds of these cards to The Joe Glover Trust to support young cancer sufferers and their families. Pictures may vary.		£4.99 More Information
		GI Joe Para Viper Action Figure Action figures from the blockbuster movie G.I. Joe The Rise of Cobra.A global, highly trained, classified special operations unit! From the Egyptian desert to deep down below the polar ice caps the unstoppable G.I. Joe team uses the latest next gener		£3.99 More Information
		GI Joe Cobra Commander Action Figure Action figures from the blockbuster movie G.I. Joe The Rise of Cobra.A global, highly trained, classified special operations unit! From the Egyptian desert to deep down below the polar ice caps the unstoppable G.I. Joe team uses the latest next gener		£3.99 More Information