Fireman Sam and his fellow firefighters help to protect the little Welsh town of Pontypandy. In fact, I was amazed to discover that they have done so since 1985 when the show was first screened on Welsh television! A recent surge in popularity has seen a large number of best-selling toy and merchandise tie-ins that kids continue to love.

The bestselling Fireman Sam backpack seems to be a particularly popular first schoolbag in the school my kids to go to, and this is backed up by the fact that (at the time of writing) it is the current best-selling Fireman Sam product, according to several of our featured retailers.

The range is enormous, from the backpacks, pyjamas and dress up outfits to the vehicles, playsets and puzzles, the Fireman Sam range is here to stay.

Toys

		Fireman Sam Fire Station Playset amp Fireman Sam Jupiter Engine Great value set including Fireman Sam Fire Station Playset and Fireman Sam Jupiter, This FIREMAN SAM PLAYSET and figures includes Elvis in the Fire station, Fireman Sam Bedroom Furnishings, Bags and Toys from Big Red Warehouse		£24.99 More Information
		Fireman Sam Fireman Sam Transfer Activity Book Join Sam and the team as they save the day. With fantastic transfers of your favourite characters Just scribble and then peel to reveal your transfers Pages 24 Publication date 3 May 2010 Dimensions 270x215mm Format Colour and Activity Age range 3		£3.99 More Information
		Fireman Sam 12" Taking Fireman Sam This great Fireman Sam 12" huggable plush can be taken on any fire fighting adventure, Fireman Sam Bedroom Furnishings, Bags and Toys from Big Red Warehouse		£16.99 More Information
		Fireman Sam My Fireman Sam Magnet Book Help Fireman Sam save the day by using the character and vehicle magnets to complete the story. Pages 10 Publication date 3 May 2010 Dimensions 277x217mm Format Board Age range 3		£6.99 More Information
		Fireman Sam Fireman Sam Pocket Library Emergency Sam and the crew race to the rescue in six exciting new stories. Pages 8 per book Publication date 4 January 2010 Dimensions 90x90mm Format Board Age range 2		£3.99 More Information
		Fireman Sam Fireman Sam Helmet with Sound Become one of the fire fighters of Pontypandy with the Fireman Sam Firemans Helmet. Press the button on top to hear the theme tune of the show and character phrases. A Good Fireman is never off duty		£14.99 More Information
		Fireman Sam 8 Plush Collectables Boat Rescue Sam Now you can act out your fire fighting adventures with with 8 Sam in Boat Rescue Uniform collectable soft toy.		£7.99 More Information
		Fireman Sam 12 Talking Fireman Sam Fireman Sam 12 huggable plush can be taken on any firefighting adventure.Press Sams hand, and this soft cuddly toy will say phrases from the show.		£14.99 More Information
		Fireman Sam My First Trike This fun Fireman Sam Trike with colourful graphics is perfect for the young Fireman Sam fan, Fireman Sam Bags & Accessories, Fireman Sam Bedroom Furnishings, Fireman Sam Outdoor Toys & Toys from Big Red Warehouse		£36.99 More Information
		Fireman Sam Backpack This awesome Fireman Sam backpack, in fire engine red is ideal for going back to school, or for holidays! Perfect for all your school essentials, this cool bag features your favourite firefighter Fireman Sam!		£9.99 More Information